Facebook said it is working to understand which posts people consider misleading, sensational, and spammy so it can show fewer of them in feeds.
“We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and is covered in disruptive or malicious ads,” said Facebook.
To address this, Facebook is rolling out an update so people see fewer posts and ads in News Feed that link to low-quality pages.
“This update will help reduce the economic incentives of financially-motivated spammers.”
Facebook has reviewed hundreds of thousands of web pages to identify those which are culprits, and then used AI to find whether pages shared on Facebook have similar characteristics.
“If we determine a post might link to these low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad,” said Facebook.
